Today, the ICC (International Cricket Council) announced that they hired the Kingfisher to be the official Lager partner for this year’s Champions Trophy which held in England and Wales. Also Check: Who got Appointed for The Champions Trophy 2017 In Indian Team Support Staff
— Kuldeep Kumar (@mekuldeepkumar) May 10, 2017
As per announcement, Kingfisher is going to be the only lager supplier in the most famous three venues where the matches are going to play. Edgbaston, The Oval, and Cardiff are the venues. They are also an exclusive supplier in Champions Trophy Fan Park.
“We are so thrilled and happy to announce that we are welcoming the Kingfisher into our team and family of ICC Champions Trophy. They are one Iconic brand which represents an excellent lager and also had an amazing relationship with the cricket too. As we are working hard on the venues and Fan Park to get the every facility to the fans who’s going to come here to enjoy the game of their favorite team.” Said by ICC General Manager, Campbell Jamieson. Also Check: All Team Squad List for 2017 Champions Trophy
ICC official also stated that this is a first partnership announcement out of many announcements we are going to do in an upcoming week.
On the other hand, Damon Swarbrick, CEO of Kingfisher Beer Europe seemed to be euphoric about this news,” there is nothing more comfortable and “Indian.” than watching a game while holding and drinking a fresh cold Kingfisher. It’s our honor to be a part of this experience; we are going to have in the Champions Trophy 2017. This partnership also gives us a perfect opportunity to re-figure out the whole target consumer strategy and re-evaluate the brand outside of Kingfisher’s regular Usage Occasion in Indian Resturants.”
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